BOOSTING CITY IMAGE FOR CREATION OF A CERTAIN CITY BRAND

Boosting city image for creation of a certain city brand

Global cities are increasingly competing together in order to showcase Cushion themselves as the best destination for tourists, investors, and talented people.During the last four decades, there has been a growing interest in City branding.It takes place within a communication system that closely connects the overall city image and identity.Communi

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Influence of Climate and Local Habitat Characteristics on Carabid Beetle Abundance and Diversity in Northern Chinese Steppes

Carabids are an important insect group in grassland ecosystems and are involved in numerous ecosystem services.Steppes are the most widespread ecosystems in China, but they are under increasing degradation.Despite their importance, little is known about the relationships between environmental variables and carabid community structure in Chinese ste

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